春妮的周末时光

英超近期最引人瞩目的签约是昨日利物浦与萨拉赫续约；与此同时，热刺也罕见地狂砸6000万英镑从埃弗顿引进理查利森。         Photo: VCG
US-based premium activewear and lifestyle brand Alo stepped up its expansion in China on Wednesday, launching an exclusive flagship store on Tmall while preparing brick-and-mortar stores in cities including Beijing and Shanghai, adding to a growing number of US consumer brands entering or expanding in the Chinese market. 
With Chinese actress Zhao Lusi featured on its homepage, Alo's Tmall flagship store marks its first official sales channel in China and its only official e-commerce channel on the Chinese mainland, giving consumers direct access without relying on overseas agents or cross-border purchases.
Sales on its Tmall store topped 10 million yuan ($1.4 million) within one minute after final payments for preorders opened at 12:30 am, setting a new opening-day sales record for a new brand in Tmall's sports and outdoor category, the Securities Daily reported.
Industry observers attributed Alo's growing appeal in China to the rise of yoga and Pilates, as well as its blend of performance wear and everyday fashion, which resonates with younger consumers and lends itself to social-media-driven lifestyle marketing.
Industry data showed that China's yoga apparel market is projected to reach $2.65 billion in 2026, suggesting significant growth potential despite intensifying competition from established players such as Canada's Lululemon.
Alo is not an isolated case. A growing number of US consumer brands are entering China or deepening their presence, from opening their first stores to expanding retail networks and testing new formats, highlighting the enduring appeal of China's vast market, increasingly sophisticated consumers, and diverse consumption scenarios.
US fast-food chain Five Guys has also expanded its footprint in China, recently entering Beijing with two stores opening simultaneously at Chaoyang Joy City and Xidan Joy City. The launches drew long queues, with waits exceeding two hours during the lunch rush and scalpers reportedly charging up to 100 yuan to hold spots in line, according to media reports.
Five Guys is far from cheap, with a regular burger priced at 70 yuan and even a small order of fries at 32 yuan. But its 16 customizable toppings offer novelty and choice, helping attract Chinese consumers despite the premium pricing.
Meanwhile, Walmart, which has operated in China for 30 years, reflects the continued commitment of long-established multinationals to the Chinese market. 
Walmart has recently opened 20 new community stores in Shenzhen, expanding its presence through a format designed to serve everyday needs in neighborhoods. The company told the Global Times that the format is now expanding beyond Shenzhen, with the first stores in Suzhou and Guangzhou set to open in the second half of the year.
At Walmart China's 30th anniversary event on Wednesday, Walmart China President and CEO Zhu Xiaojing said that the retailer has built an integrated omnichannel network spanning hypermarkets, community stores, Sam's Clubs, front warehouses and distribution centers, with online sales accounting for more than half of its China sales last year.
"We remain confident in the Chinese market and will continue to increase our strategic investment in China," Zhu said, adding that Walmart will further expand its omnichannel presence, deepen community engagement and work with suppliers to strengthen differentiated product offerings, according to The Paper.
The latest corporate moves are also reflected in broader investment data. Actual US investment in China rose 24.5 percent year-on-year in the first four months of 2026, according to China's Ministry of Commerce. More than 3,000 foreign-invested companies increased their investment in China during the period. 
Meanwhile, a 2026 survey by the US-China Business Council found that 95 percent of US companies regarded their China operations as important to remaining globally competitive, underscoring China's continued role in their global business strategies. 
Wang Peng, an associate research fellow at the Beijing Academy of Social Sciences, told the Global Times that at a time of sluggish global growth, China offers multinational companies a relatively stable source of revenue, while its mature supply chains, logistics networks and large consumer base allow brands to respond quickly to changing demand.
Wang said that the appeal of the Chinese market has also moved beyond sheer population size. Foreign brands are increasingly drawn to opportunities created by more segmented consumption across different city tiers, age groups and lifestyle categories. China's highly developed digital retail ecosystem, including social-commerce marketing, instant retail and integrated online-offline channels, also gives companies a testing ground for new products and business models.
Despite uncertainties in China-US economic ties, Wang said that companies ultimately make investment decisions based on market demand, growth prospects and competitiveness. For many global consumer brands, pulling back from China would mean giving up a vast customer base and leaving more room for competitors.
。不过热刺新来的巴西前锋的名气远不如利物浦留下的埃及前锋大，大手笔的风头反倒被利物浦抢了。

B | 在不经意间，以抠门闻名的热刺老板列维已在转会市场花掉了9500万英镑，也让该队成为今夏烧钱最多的英超球队。

C |

近几年热刺可谓一路坎坷，在波切蒂诺之后，又先后经历了穆里尼奥、努诺和孔蒂三任主教练，最终重返英超前四，拿到下赛季欧冠的参赛资格。在这个过程中，孔蒂以较小的投入引进了库卢塞夫斯基和本坦库尔，有效地补强了短板，作用非常明显。这恐怕也是新赛季来临之际，在孔蒂的一再要求下，列维难得大方一回加大引援投入的原因。热刺先是从布莱顿引进铁腰比苏马，继而又从国际米兰和南安普顿引进了佩里西奇和弗雷泽·福斯特。这三笔引援的针对性非常强：比苏马是近来涌现出的年轻铁腰，能给稍显笨重的霍伊别尔、本坦库尔更多帮助，还能带来这一位置的良性竞争；佩里西奇已33岁，但孔蒂对这位旧部的身体状态和能力心中有数，他有望增强热刺中场两翼的突击威力；弗雷泽·福斯特是34岁的老门将，是为主力门将洛里找的“备胎”。况且，佩里西奇和弗雷泽·福斯特都是自由转会，零转会费，热刺花钱很少，可以大胆试错。砸重金引进理查利森就让人有些费解。上赛季，他在英超赛场虽然进10球，助攻5次，堪称一流前锋，但实力与热刺的王牌前锋凯恩和孙兴慜差距很大，也比不上本年度冬窗加盟后14次首发、4次替补就贡献5个进球、助攻8次的库卢塞夫斯基。

D | 况且，理查利森的活动区域多在中间或偏左，恰好与凯恩和孙兴慜“撞车”，如果作为二人的替补，其身价又过高，性价比较低。上赛季，理查利森在英超的一对一成功率仅有42%，场均触球38.4次，却有14.2次丢掉球权。控球、护球是理查利森的短板，这种情况孔蒂能接受吗？不过，理查利森的到来有利于改善热刺锋线的年龄结构，毕竟卢卡斯和孙兴慜都已29岁，凯恩也已28岁，贝尔温24岁，库卢塞夫斯基22岁；25岁的理查利森无疑将增强锋线的中生代力量。可是仅以这点为目的，那热刺的投入未免过大了。孔蒂的葫芦里卖的是什么药以及如何使用理查利森还有待观察。

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Published on:08:00:07